MANILA - The Philippines remains the least favorite tourist destination compared to its peers in the Association of Southeast Asian Nations (Asean) in 2012, data from the United Nations World Tourism Organization (UNWTO) show.
The UNWTO data show that despite the “More Fun in the Philippines” campaign, the country’s total tourist arrivals only reached 4.27 million in 2012, the lowest when compared to other Asean members.
The UNWTO said that in Asean, foreign tourist arrivals were the highest in Malaysia with 25.03 million in 2012, followed by Thailand, with 22.35 million; Indonesia, 8.04 million; and Vietnam, 6.85 million.
“Southeast Asia posted the highest growth among Asian subregions, with 9 percent more arrivals, largely due to continued strong intraregional demand. In absolute terms, growth was led by Thailand with a 16-percent increase in tourists over 2011. Cambodia [+24 percent] and Vietnam [+14 percent] also posted strong double-digit growth last year. Myanmar saw the highest relative growth with a surge of 52 percent,” the UNWTO said.
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by Cai U. Ordinario, BusinessMirror
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