The Roads and Transport Authority (RTA) will offer the Dubai Brand Vehicle Plate Numbers; which will be optional for interested clients, thus the RTA will be the first government entity to integrate the Dubai Brand in its promotional campaign.
Ahmed Bahroyzan, CEO of RTA Licensing Agency, said: “The RTA is committed to the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to use new Dubai Brand and endorse it as a tool in marketing and promoting Dubai in order to show that the Emirate acts in a single team spirit and speaks with one voice to citizens and visitors. We have therefore opted to develop the new & innovative design of number plates for private vehicles only during Gitex Technology Week in a bid to showcase the new Dubai Brand to various entities, firms, individuals and visitors from all over the globe, and accordingly fulfill the ambitious vision of promoting the brand in a proper manner.
“The Dubai Brand Vehicle Plate Numbers have an air of luxury as the Brand is embossed in an innovative manner using digital printing technology and can resist various climatic conditions. Moreover, its colours will showcase the beauty of both the plate & the vehicle in a prominent manner and break away from the existing conventional shape of the plate. The price set for obtaining both the front & rear plates is 420 dirham,” said Bahrozyan.
Detailing the procedure of obtaining the plates, the CEO of Licensing Agency said: “Applications for the plate can be submitted via a host of electronic channels such as RTA website, RTA Call Center (Tel: 8009090), and the smart app: Drivers & Vehicles on smart phones starting from the end of this month. The plates can be handed over through customers service centers and service providers; namely Deira Customers Service Center, Al Barsha Customers Service Center, Al Mumayaz at Aswaq Al Mizhar, Al Mumayaz at Aswaq Al Barsha, Quick Technical Testing at Al Qusais, and Wasil Vehicle Testing Center at Al Jaddaf.”
About the future plans of the Dubai Brand Vehicle Plate Numbers, Bahrozyan said: “Work is progressing in a plan to insert the Brand gradually on the plates of Dubai taxicabs and public buses of the RTA by the end of the first quarter of 2015. Such plates will be of a black colour only, rendering them different from plates of private vehicles as we are seeking to engage in a massive promotion of the brand, particularly as public transit means tour the width & breadth of the Emirate and will have a substantial role in supporting the promotion of the brand.
