Monday, October 24, 2011

BurJuman's Pink Walkathon - for Breast Cancer awareness

More than 4000 people participated in the 3rd BurJuman 'Pink Walkathon'.

Men, women and children of all ages and fitness levels wearing Safe and Sound T-shirts and caps, joined senior BurJuman officials and breast cancer survivors in the 3.6-kilometer walk, which began at 8.00 am at BurJuman.

This year's Walkathon was supported by Damas, Taktical, Saks 5th Avenue and Samsung.

"The people of Dubai came out in full force today to support Safe and Sound - a true testament to the generous spirit of this city," said Sabina Khandwani, head of PR and marketing, BurJuman. "The enthusiasm was heartening to see and bodes well for the future as we embark on our journey to make Safe and Sound a year-long public education initiative centered on early breast cancer detection, diagnosis and treatment."

This year's Pink Walkathon included a performance by the famed Dubai Drums, who provided encouragement to the participants and added to the general merriment during the walk.

Once the walk was completed, participants enjoyed a fabulous Jazz Breakfast at BurJuman, with entertainment provided by jazz musicians. Select food outlets from the mall had set up breakfast stands in the South Village from where visitors and participants bought delicious breakfast and settled down to enjoy the entertainment which also included clowns and face painters happy to paint you up in Pink.

Later that evening, the Emirates Youth Symphony Orchestra performed a special show in the Mall Observatory at 7.30 pm.

Proceeds from this year's walk will be going to the Breast Cancer Foundation of the Emirates to fund awareness and education programmes, community outreach initiatives, breast screening and treatment services, support services for patients, the Breast Cancer Registry Project, and the Foundation's research project.

source: AMEinfo

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