Monday, April 12, 2010

“The Empowered Filipina”

Mini-Documentary to Boost the Confidence of Filipinas Released

· The Empowered Filipina released to the community and WWW aimed to uplift the morale of Filipinas in the region.

· The Dubai-produced mini-documentary is slated to be screened in independent community events around the Gulf, Southeast Asia, Europe and the Philippines.

Under the Patronage of the Philippine Embassy in Abu Dhabi, Filipino lifestyle magazine Illustrado has joined forces with Dubai-based film director Kamil Roxas, Winner of the Hayah Film Competition at the Middle East International Film Festival (MEIFF) in 2008, to create “The Empowered Filipina.” The mini-documentary film provides a compelling message of Filipina empowerment that is slated to create positive ripples throughout the Filipino expatriate community in the region and around the world.

Illustrado Magazine's Publisher and Editor-in-Chief Lalaine Benitez states, “This film carries the message of empowerment which is the core of our Women of Substance Project – and that is a call for Filipinas to uplift themselves despite prevalent negative stereotypes.” She adds, “The film has been created not only to make Filipinos aware of the effects of Pinay stereotyping, especially here in the Gulf, but most importantly to create that spark of positive action that will encourage each Filipina to carve a better future for herself by further enriching her talents and skills and developing love for self, confidence and self-respect.”

According to Kamil Roxas, “I think a documentary has always been a beautiful medium and a vitally necessary form of information. Even more so when the subject is something that you can really respond to. And so for my part, it was a choice to capture not only the stereotyping but also to change the incorrect mindset some people have of Filipinas and to share that with as many people as we possibly can.” He continues, “Luckily for us, the need to make it, and the need to raise as much awareness resonates with everyone involved in the production and has propelled us through the very long process of shooting this film.”

“The Empowered Filipina” which had its premiere screening at Illustrado’s Women of Substance event on the 27th March 2010 was released on the WWW today via Youtube and through social networking sites. The mini-documentary whose trailer has been the topic of lively discussion on the internet has gained excitement and anticipation throughout the Filipino community around the world, will be rolled-out in independent screenings events through links with Filipino schools, community organizations, Philippine government offices, NGOs, women’s groups, socio-civic as well as spiritual groups. To date, the film showing is already slated for the UAE, Bahrain, Thailand, Malaysia, Ireland, Norway, Canada, Germany, and the Philippines.

In the UAE, the first phase of screenings which will run from April to May includes the following Filipino schools – PISCO International Private School, Philippine National School (PNS), Pioneer International Private School (PIPS), United International Private School (UIPS), The New Filipino Private School (NFPS), The Philippine School (TPS), Far Eastern Private School (FEPS), as well as community organizations FACE (Filipino Association for Computer Excellence), Filipino Digerati Association, OPPPS (Overseas Pinoy Professional Photographers Society), Lightform Photography Club and Shootercada Photographers Circle, and Triskelion UAE Council, among other associations and events being finalized. Updated information on screenings will be issued in a follow-up release.

The Empowered Filipina was produced in collaboration with Dove Unilever Gulf, Nikon Grandstores UAE, and is supported by Emirates Airline, London Dairy and Liali Jewellery.

For more information about the film “The Empowered Filipina” and the event Women of Substance 2010, please contact Illustrado at 04-3654547 / 04-3654543.

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1 comment:

Krishnakumar said...

Its great movement! Many Filipinas are falling down to wrong life styles after going to Gulf. I lost my sweet heart too. After going to UAE she had another Filipino as casual sexual partner. Whenever I was contacting her she was telling that she died. Only recently I came to know the real story. I am trying to boost her self esteem. What I see Filipino men are number one in demoralizing the Filipinas. I hear other nationals telling ugly stories about Filipinos. There are some truth. Its Filipinos have to keep the pride of Philippines.

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